You’ve delivered excellent work. Your client is happy—maybe even ecstatic. They’ve thanked you in person, recommended you to friends, and continue to bring business your way. But when you ask for a simple Google review—silence.
Creative entrepreneur and brand strategist Sthembiso Shangase brings attention to a frustrating yet universal truth among service-based businesses:
“Even the most loyal clients are dragging to give a Google review. Why?”
It’s not that they don’t appreciate your work. Quite the opposite. But understanding the psychology and behaviour behind this hesitation can help businesses better position their ask—and ultimately, turn loyalty into public proof.
Let’s face it—people are overwhelmed. Your client might genuinely intend to write a glowing review, but their mental checklist is already overflowing with meetings, tasks, and family life. That email you sent requesting a review? It’s been opened, acknowledged… and forgotten.
Tip: Make it effortless. Provide a direct link, pre-filled guidance (like “What did you enjoy most about working with us?”), and follow up gently.
Some clients aren’t natural writers. They may overthink their words, worry about sounding “professional enough,” or not understand what makes a great review. So instead of trying—and failing—they just don’t write it at all.
Tip: Offer a few example lines they can use or edit. Something as simple as:
“Great service, professional team, and an excellent end result. Highly recommend Just Crea8!”
can go a long way.
Clients assume their loyalty is already clear—after all, they keep coming back. But most don’t realize that reviews aren’t about appreciation; they’re about visibility, credibility, and digital proof.
“It’s not that they’re ungrateful,” says Shangase. “They just don’t see that leaving a review is supporting your business beyond the invoice.”
Tip: Educate them—gently. Let them know how reviews help you grow, build trust with new clients, and stay competitive in the digital space.
Sometimes, a friendly reminder is all it takes. Timing is everything. Ask when the value of your service is fresh—right after a successful delivery, a compliment, or a positive comment in a meeting.
Tip: Follow up with gratitude, not pressure.
“Hi [Name], thank you again for the opportunity to work together! If you found value in what we did, we’d be grateful if you shared a quick Google review here [insert link]. Your feedback means a lot!”
If you’re feeling discouraged that your most loyal clients haven’t posted a review, don’t take it as a sign of disrespect. As Shangase says,
“In the digital age, support needs direction. Loyalty doesn’t always translate to action—unless you make it easy, clear, and timely.”
So keep asking. Keep serving. And keep making it easier for clients to show their love—not just behind closed doors, but where the world can see it.
Thank you for being part of our story. Let’s keep pushing forward—because we’ve come too far to stop now! 💪🔥
©Just Crea8 – Crafting Vision I 2016 – 2025
