Picture of Sthembiso Shangase <br> Creative Strategist

Sthembiso Shangase
Creative Strategist

“Pricing Evolves with Growth”

— Say's Sthembiso Shangase

As a creative founder, nothing is more affirming than seeing the demand for your services soar. It is a testament to the quality, impact, and dedication poured into the work we do. But with great demand comes great responsibility — and necessary evolution. One of the most difficult, yet essential conversations we must have with clients is the change in fees as the business grows.

This is not simply about higher profits. It’s about scaling responsibly, sustainably, and ensuring that the excellence clients have come to expect is not only maintained but elevated.

The Cost of Growth: Technology & Tools

Creative industries, by nature, evolve rapidly. With more clients come more projects, more complexities, and a greater need for precision, speed, and innovation. To keep up, we must invest in cutting-edge technology, software, and platforms that streamline workflows, enhance quality control, and enable creative experimentation.

These tools — whether for design, marketing automation, project management, or data analysis — come with significant costs. But they are essential to deliver faster turnarounds, data-driven strategies, and polished, world-class outputs. Every subscription, license, or customized tool we bring onboard is an investment into your experience as a client.

People: The Driving Force

At the heart of any thriving creative business are people — the strategists, designers, developers, marketers, and coordinators who ensure ideas come to life flawlessly. As demand increases, we need to grow the team, but not just in numbers — in skill.

Attracting top-tier talent requires us to offer competitive remuneration, ongoing training, and an environment that fuels creativity. Our team isn’t just executing; they’re innovating, problem-solving, and pushing boundaries for our clients. When we adjust our fees, we’re not just paying salaries — we’re investing in brilliance, dedication, and the unseen hours it takes to deliver value.

Quality Assurance Over Quantity

Raising fees also allows us to maintain an optimal balance between volume of work and quality of work. Without that adjustment, there’s a risk of becoming a production line, where creativity is stifled, and clients become just another number.

Our promise has always been about tailored, thoughtful service — not cookie-cutter solutions. This commitment requires time, focus, and resources, all of which are protected when pricing reflects the true value of what’s being offered.

Building for the Future

Ultimately, adjusting our fees is about future-proofing — not just our company, but the clients we serve. When we reinvest in infrastructure, people, and innovation, we’re ensuring that we can continue to offer relevant, competitive, and exceptional services in a world that never stands still.

We are grateful for every client who’s been part of our growth journey. Your trust and support empower us to keep growing, keep learning, and keep delivering — not just services, but solutions that make a lasting impact.

We remain committed to transparency and partnership as we scale. And as we grow, so do the possibilities of what we can create together.

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Thank you for being part of our story. Let’s keep pushing forward—because we’ve come too far to stop now! 💪🔥

©Just Crea8 – Crafting Vision I 2016 – 2025